ERG Wins New Project to Support Massachusetts Recycling Efforts

ERG and partner C+C recently won a project to help the Massachusetts Department of Environmental Protection (MassDEP) promote its Recycle Smart initiative. The initiative educates consumers about their role in making the state’s recycling work better by eliminating items that don’t belong in recycling bins, such as plastic bags and food containers. We will help MassDEP by developing a strategic marketing plan, managing a social media engagement campaign, updating and maintaining the program’s website and e-newsletter, and recruiting new local government and other partners.