ERG Supports Fairfax County's Opioids Public Awareness Campaign

In early May, Fairfax County launched #CouldBeYOU, a public awareness campaign designed by ERG to reduce stigma around opioid addiction and encourage people to seek help. The campaign features text, images, and videos incorporated into digital advertising platforms targeting people in Fairfax County between ages 14 and 35. ERG tested the messaging and campaign content with individuals being treated for opioid and heroin dependency before its launch.